Should Microsoft buy Twitter instead of Yahoo?
Every one in the tech industry very well know about the Microsoft’s love for Yahoo. But if you look closely its not love for Yahoo, but love for search share. But as long as you don’t have quality results people are not going to try. Yahoo do have better quality compared to Live (I don’t even remember what they are calling it now) search, but there are multiple overlapping products.
So, what I feel is Microsoft should go after twitter which can dramatically improve its search results. Google’s secret sauce for its search result is PageRank. Page rank uses the linking structure to determine the weight of a given page. The higher the weight the more important is the page and hence appears on top of the page.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". - PageRank
Now, if we slightly modify the parameters used for determining the PageRank and add some real time web into it, we get TweetRank. A Tweet with a link like
geetadayal: This is hilarious: RT @drewvigal Print Media Gets a Lifeline -http://tr.im/iGZJ
, contains valuable information regarding the following
- Link
- Tags / Keywords associated with a link
- The user who recommended it.
And twitter as a system has the below information.
- Number of times the link is tweeted / re-tweeted uniquely by a given user. (These are to be considered as inbound links in page rank)
- The authority of the user who recommended the link (based on the followers, This has to be considered as the authority when some one links to the page)
And all these in real time, can provide valuable data for indexing the web. So, Microsoft don’t let this skip away if you really want to get some search share.
Note: The current Firehose FAQ mentions -
We do not intend to allow anonymous, unregulated public access to this stream for any number of legal, financial, and technical reasons.
So, I don’t think twitter is going to let these valuable information leave the system.
















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